As a digital marketing Virginia Beach professional, you are probably aware of the value of optimizing content for search engines to draw in a ready audience during their search journey. However, how to optimize your YouTube material for search may not be something you are considering. You may optimize your YouTube material similarly to how you do with on-page website features like titles, meta descriptions, tab headings, and body copy to rank higher in the algorithm used by the video platform.
Depending on your business objectives, high-ranking video content enables your branded content to show up in video search rankings, reach the right audience, and convert people into subscribers or paying customers. Every digital marketer should be aware of a few things before embarking on the path of YouTube marketing.
Be familiar with search engine algorithms.
Algorithms are mathematical formulas that search engines like Google and YouTube employ to decide what content to put up in response to a user’s search. These algorithms also gather various user-related data, so search results and rankings are personalized for each user. In light of this, how can companies profit from tailored results with authoritative content? Although search engines regularly alter their algorithms, there are some fundamental ways the algorithms evaluate your material. Consider keywords that match searches, keeping people on the site, and watch time as the three main elements at work for producing high-ranking video content on YouTube.
Think About Your Content Strategy
When developing an SEO strategy for IT solutions and managed services company, keep the audience in mind. Consider what questions they have, how your brand can help them find the answers, and how they are looking for this information. This prompts the search for high search volume keywords and the pursuit of unoccupied space where your rivals’ or other high-ranking sites’ content results aren’t already dominated (aka, keyword gap analysis). SEO keyword gap analysis might lead you astray and take you far from your brand’s core. Think of it as a closed loop to make things simpler. Your search engine optimization and link-building techniques should complement each other to support your content marketing plan.
Remember the brand’s content strategy when you conduct keyword research; this is where many marketers become distracted by high-volume prospects that conflict with the brand’s long-term goals.
Although it seems straightforward, many brands will go a long way with keyword strategies that aren’t in line with the brand’s content pillars. You won’t get very far like that. These strategies complement one another for a solid, well-rounded content marketing strategy.
To make your keyword analysis and YouTube video content a strategic component of your entire content marketing plan, start by outlining or updating your team on the wider content strategy.
Audit your YouTube Channel
Most likely, the content on your brand’s YouTube account is a mishmash. To try to maximize the ROI of a video created for another channel or for a particular campaign, many brands treat YouTube as an afterthought. Undoubtedly, this results in a fragmented, non-optimized strategy for video content.
Fortunately, it’s rather easy to audit, archive, and modify current content to increase the likelihood that Google will crawl it.
Here’s how to get started:
- Observe your YouTube Analytics and Data Studio.
- Depending on visits, view through percentages and other essential KPIs, and sort and filter your current content.
- Examine the top-performing content’s applicability to current audiences (that is, determine whether it is outdated, whether the material is still correct, and whether it is a strong illustration of your brand strategy).
- Mark it from your list and archive or delete it if it doesn’t meet your requirements.