Author : Jeremy

Things Digital Marketers Should Know Before Starting With Youtube Marketing.

As a digital marketing Virginia Beach professional, you are probably aware of the value of optimizing content for search engines to draw in a ready audience during their search journey. However, how to optimize your YouTube material for search may not be something you are considering. You may optimize your YouTube material similarly to how you do with on-page website features like titles, meta descriptions, tab headings, and body copy to rank higher in the algorithm used by the video platform.

Depending on your business objectives, high-ranking video content enables your branded content to show up in video search rankings, reach the right audience, and convert people into subscribers or paying customers. Every digital marketer should be aware of a few things before embarking on the path of YouTube marketing.

Be familiar with search engine algorithms.

Algorithms are mathematical formulas that search engines like Google and YouTube employ to decide what content to put up in response to a user’s search. These algorithms also gather various user-related data, so search results and rankings are personalized for each user. In light of this, how can companies profit from tailored results with authoritative content? Although search engines regularly alter their algorithms, there are some fundamental ways the algorithms evaluate your material. Consider keywords that match searches, keeping people on the site, and watch time as the three main elements at work for producing high-ranking video content on YouTube.

Think About Your Content Strategy

When developing an SEO strategy for IT solutions and managed services company, keep the audience in mind. Consider what questions they have, how your brand can help them find the answers, and how they are looking for this information. This prompts the search for high search volume keywords and the pursuit of unoccupied space where your rivals’ or other high-ranking sites’ content results aren’t already dominated (aka, keyword gap analysis). SEO keyword gap analysis might lead you astray and take you far from your brand’s core. Think of it as a closed loop to make things simpler. Your search engine optimization and link-building techniques should complement each other to support your content marketing plan.

Remember the brand’s content strategy when you conduct keyword research; this is where many marketers become distracted by high-volume prospects that conflict with the brand’s long-term goals.

Although it seems straightforward, many brands will go a long way with keyword strategies that aren’t in line with the brand’s content pillars. You won’t get very far like that. These strategies complement one another for a solid, well-rounded content marketing strategy.

To make your keyword analysis and YouTube video content a strategic component of your entire content marketing plan, start by outlining or updating your team on the wider content strategy.

Audit your YouTube Channel

Most likely, the content on your brand’s YouTube account is a mishmash. To try to maximize the ROI of a video created for another channel or for a particular campaign, many brands treat YouTube as an afterthought. Undoubtedly, this results in a fragmented, non-optimized strategy for video content.

Fortunately, it’s rather easy to audit, archive, and modify current content to increase the likelihood that Google will crawl it.

Here’s how to get started:

  • Observe your YouTube Analytics and Data Studio.
  • Depending on visits, view through percentages and other essential KPIs, and sort and filter your current content.
  • Examine the top-performing content’s applicability to current audiences (that is, determine whether it is outdated, whether the material is still correct, and whether it is a strong illustration of your brand strategy).
  • Mark it from your list and archive or delete it if it doesn’t meet your requirements.

Why should businesses be concerned about the Cybersecurity of Critical Infrastructure?

Sixteen sectors make up the nation’s CI1. The incapacitation or destruction of any sector would devastate national economic security, public health, public safety, or any combination thereof.

They are dependent on each other. An attack on one sector can have devasting consequences for different sectors. The U.S. government has centralized strategies to ensure that CI Protection (CIP) is planned and implemented in a disciplined and unified manner. Along the same lines, the U.S DoD has introduced CMMC solution for DIB vendors who wish to work with the government.

The Nation’s Critical Infrastructure is Subject to Increasing Physical and Cyber Attacks. But Why?

Over the past two decades, the U.S. has given CIP more attention. Due to the ongoing attacks on the country’s CI, the U.S. administration has been putting forth a serious effort to develop methods and strategies for safeguarding CI. These CI attacks have a common thread in that the national infrastructure themselves rather than the data were the target.

The goal of attackers on CI is to interfere with the country’s economic, social, geopolitical, and general health & safety to advance their own political, social, or financial objectives.

In another sense, corporate and mission IT systems handle information management, whereas industrial control systems handle operational tasks involving the physical world. Assault on CI is more concerned with damaging the availability and integrity of industrial control devices than jeopardizing information confidentiality.

The tangible repercussions of an assault on these infrastructures, whether it be physical or cyber, could be catastrophic for the public and private sectors in the United States.

As CI Sectors have become increasingly linked, it has become simpler for hackers to exploit network weaknesses effectively. Additionally, attackers are now able to execute cyberattacks and, in some situations, even eclipse actual assaults, thanks to the Internet and other technologies.

However, don’t be persuaded that those violent assaults are obsolete. Many attackers still favor physical assaults against CI as an attack method.

What are the Cyber and physical attacks to Critical Infrastructure?

Physical assaults were apparent even 200 years ago, and they still are. They can be seen, researched, and defended against with the proper physical measures. Classic instances include detonating train lines and bridges. However, it is far more challenging to monitor, research, and create defenses against cyber-attacks.

Cyberattack vectors change more frequently, making virtual safeguards already in place worthless. In other circumstances, such as SolarWinds, a cyber-attack on a CI Sector is not recognized until it is too late. It is crucial to emphasize that the SolarWinds attack affected several CI Sectors in this instance.

Physical Attacks on CI

Social and political activists persist in posing an internal threat to the United States. Considering the social and political concerns of the day, the majority of these physical assaults were directed against the government and commercial enterprise targets.

Cyber Attacks on CI

In addition to the ongoing threat of physical attacks, cyberattacks are now possible. Cyberattacks on CI have increased dramatically between 2000 and 2022.

Virtual attacks are, by their very nature, challenging to oversee statistically. Still, according to evidential data over the past ten years, it can be argued that cyber attacks on CI have substantially increased in a non-linear way, mainly because Internet-based technologies like the Internet of Things (IoT), Operational Technology (OT), and Supervisory Control and Data Acquisition systems have been rapidly adopted.

Protection of Critical Infrastructure

All organizations within each CI Sector are required to put in place the proper security measures like CMMC compliance requirements for their respective CI sector or sectors without impeding their ability to carry out their purpose or continue offering services. It’s nothing new.

The reliability of threat intelligence and the likelihood of attacks that could conceivably attack its assets will determine how effective security measures are. One must include the most likely attack routes against those systems and their use and operation.

The company now has to know how to defend its systems against attackers who are taking advantage of a digitally interconnected world, which has consequences for both the public and commercial sectors. Identifying vulnerable points and defending them before the cyber attackers may use them against you is crucial.

To help with CIP, the US government has a lot of centralized resources. The National Infrastructure Protection Plan (NIPP) describes how members in the critical infrastructure community from the public and commercial sectors collaborate to manage risks and accomplish security and resilience goals. The nation’s physical and cyber infrastructure is being understood, organized, and reduced risk under the direction of the Cybersecurity and Infrastructure Security Agency (CISA). To help CI stakeholders develop and manage their own physical and cyber security and adaptability, CISA offers information, analysis, and tools.

What are some cybersecurity frameworks essential for finance companies?

Due to its crucial position in the global economy, the financial services industry is one of the most strictly regulated in the world. Organizations in this sector must operate with a top cybersecurity standard to safeguard customers, stop financial crimes, encourage ethical business practices, and maintain the financial system. Luckily, various cybersecurity frameworks are in place to help businesses safeguard their data. However, since most of these frameworks are relatively new, one should rely on CMMC consulting firm.¬†We’ll talk about the cybersecurity laws relevant to the financial sector in this article. Additionally, we’ll look at some best practices for maintaining compliance and preserving client privacy.

Top Financial Services Cybersecurity Rules

The key cybersecurity laws and compliance guidelines pertaining to finance industry businesses are listed below. Although each of them has various specifications, they are all designed to safeguard client information and guarantee the confidentiality of financial transactions.

Payment Card Industry Data Security Standards

For: Any company that accepts card payments must adhere to the Payment Card Industry Data Security Standards. The leading payment card companies, Visa, MasterCard, American Express, Discover, and JCB, developed the Payment Card Industry Data Security Standards (PCI DSS) as a set of security guidelines to safeguard client information and stop fraud. The PCI DSS applies to all companies that handle, store, or transmit credit card information. This covers retailers, processors, and other organizations dealing with credit card information.

The six main categories best describe the PCI DSS compliance requirements:

  • Create and keep a secure network
  • Safeguard cardholder data
  • Keep a vulnerability management program going
  • Put stringent access control procedures in place
  • Periodically check and test systems
  • Maintain a policy for information security

Sarbanes-Oxley Act

For: Companies that trade publicly In reaction to corporate accounting crises between 2000 and 2002, the Sarbanes-Oxley (SOX) Act was a legislative statute passed in 2002. Public corporations must keep accurate financial documents and promptly notify of any substantial changes.

The SOX Act has recently changed to add cybersecurity requirements. Companies must now have sufficient controls and processes to safeguard against cyber threats, particularly to comply with SOX regulations. Controls for sensitive data access, information security, and incident handling are a few of them.

NIST Framework 

For: Anyone looking for a basic cybersecurity framework should use the cybersecurity framework. The National Institute of Standards and Technology Cybersecurity Framework (NIST CSF) shows a set of best practices for controlling cybersecurity risk. It offers a framework for businesses to evaluate their cybersecurity vulnerabilities and determine the policies they must implement to lessen those risks.

Although the NIST CSF is not a compliance requirement like CMMC compliance, more firms are adopting it to strengthen their cybersecurity preparedness. Regulators also employ the approach to evaluate the cybersecurity threats posed by financial organizations.

General Data Protection Regulation

For: Any business hosting data of a person in a jurisdiction of the European Union is subject to the General Data Protection Regulation. A legislative framework known as the General Data Protection Regulation (GDPR) was developed to safeguard the personal information of EU citizens and residents (EU). No matter where the firm is headquartered, it must comply with the GDPR if it handles or proposes to handle the personal information of EU residents or citizens.

According to the GDPR, people have the freedom to know what personal information is being gathered about them, to have it erased, to reject its processing, and to receive and use that information for any personal goals. As a result, businesses must take precautions to safeguard customer information, including ensuring it is maintained securely and only accessible by authorized employees.

A Data Protection Officer, who is accountable for ensuring GDPR compliance and is liable for any violations, must be appointed by organizations that process the sensitive data of EU individuals.

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